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English as a Lingua Franca in IT Advertising Campaigns
 Arutsiunian, Aliaksandra ; Haupt, Jaromír (oponent) ; Zmrzlá, Petra (vedoucí práce)
In the 21st century, we can undoubtedly speak about a significant growth in the number of people who either use English on a daily basis or learn it intensively. English has become a global language of science, technology, education and business. As a main tool for communication, English has been granted the status of a Lingua Franca (ELF). Used by the representatives of various cultures, English has developed into a supranational language which has implemented authentic characteristics of different languages and cultures. Although ELF research is still considered to be in its initial phase, I will endeavor to identify specific features of ELF in IT advertising campaigns, using press releases of leading international IT corporations.
Úplný záznam
English as a Lingua Franca in IT Advertising Campaigns
 Arutsiunian, Aliaksandra ; Haupt, Jaromír (oponent) ; Zmrzlá, Petra (vedoucí práce)
In the 21st century, we can undoubtedly speak about a significant growth in the number of people who either use English on a daily basis or learn it intensively. English has become a global language of science, technology, education and business. As a main tool for communication, English has been granted the status of a Lingua Franca (ELF). Used by the representatives of various cultures, English has developed into a supranational language which has implemented authentic characteristics of different languages and cultures. Although ELF research is still considered to be in its initial phase, I will endeavor to identify specific features of ELF in IT advertising campaigns, using press releases of leading international IT corporations.
Úplný záznam

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